General Mills has announced that it will no longer use artificial coloring in its cereals sold in the US. The company intends to remove these dyes from its products by the end of 2027. This change applies to General Mills' entire US cereal portfolio.

Further details about this decision are available from the company. General Mills made this announcement on Wednesday, stating its plans to eliminate artificial colors from its cereals.

The company's intention is to complete the removal of artificial dyes by 2027, but no additional information is provided about the process or timeline beyond this date.